Beniarjó is the birthplace of the most famous Valencian poet, Ausiàs March. When visiting the village, a visit to the Church of Saint John the Baptist is a must. Plans are underway to create an Ausiàs March Museum, dedicated to commemorating the poet’s contribution to universal culture.
The most appreciated of the local dishes are rice-based: paella, baked rice, etc.
The village’s main festivities are held in honour of Christ, Our Lady of Sorrows and Saints Cosmas and Damian, during the third week of September.