{"id":146826,"date":"2026-06-01T13:09:45","date_gmt":"2026-06-01T13:09:45","guid":{"rendered":"https:\/\/turisme.dival.es\/?p=146826"},"modified":"2026-06-01T13:09:45","modified_gmt":"2026-06-01T13:09:45","slug":"la-diputacio-forma-al-personal-dels-ajuntaments-en-intel%c2%b7ligencia-turistica-i-transformacio-digital","status":"publish","type":"post","link":"https:\/\/turisme.dival.es\/ca\/la-diputacio-forma-al-personal-dels-ajuntaments-en-intel%c2%b7ligencia-turistica-i-transformacio-digital\/","title":{"rendered":"La Diputaci\u00f3 forma al personal dels ajuntaments en intel\u00b7lig\u00e8ncia tur\u00edstica i transformaci\u00f3 digital"},"content":{"rendered":"
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\u2022 El projecte impulsat per l’\u00e0rea de Turisme est\u00e0 compost per cinc sessions formatives centrades en refor\u00e7ar la capacitaci\u00f3 en \u00e0mbits d’intel\u00b7lig\u00e8ncia tur\u00edstica, digitalitzaci\u00f3 i Destinaci\u00f3 Tur\u00edstica Intel\u00b7ligent<\/div>\n
\u2022 El diputat de Turisme, Pedro Cuesta, destaca que \u201cestes accions contribu\u00efxen a millorar la planificaci\u00f3 i gesti\u00f3 tur\u00edstica del territori i avan\u00e7ar en la seua modernitzaci\u00f3\u201d<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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La Diputaci\u00f3 de Val\u00e8ncia fa un pas m\u00e9s en el seu objectiu d’implantar a la prov\u00edncia un turisme m\u00e9s intel\u00b7ligent i innovador. En este sentit, la corporaci\u00f3 oferir\u00e0 al llarg del mes de juny una formaci\u00f3 als gestors i t\u00e8cnics municipals dels ajuntaments de la prov\u00edncia en mat\u00e8ria d’intel\u00b7lig\u00e8ncia tur\u00edstica i transformaci\u00f3 digital. Els continguts de la formaci\u00f3 es publicaran setmanalment en el canal de YouTube de l’\u00e0rea de Turisme de la corporaci\u00f3 provincial (Val\u00e8ncia Turisme).<\/p>\n

El projecte impulsat per l’\u00e0rea de Turisme que dirigix el diputat Pedro Cuesta inclou cinc c\u00e0psules formatives centrades en q\u00fcestions clau \u201cper a la modernitzaci\u00f3 de la gesti\u00f3 tur\u00edstica local, emmarcades en l’estrat\u00e8gia provincial dirigida a avan\u00e7ar cap a un model tur\u00edstic m\u00e9s innovador, accessible, sostenible i basat en dades\u201d, ha explicat Pedro Cuesta.<\/p>\n

Aix\u00ed, cada dilluns del mes de juny tots els interessats podran accedir a una nova p\u00edndola formativa amb la qual refor\u00e7ar la capacitaci\u00f3 t\u00e8cnica en \u00e0mbits vinculats a la intel\u00b7lig\u00e8ncia tur\u00edstica, la digitalitzaci\u00f3 i el model de Destinaci\u00f3 Tur\u00edstica Intel\u00b7ligent (DTI).<\/p>\n

En elles s’abordaran el model DTI i les seues principals dimensions; l’an\u00e0lisi de dades per a la planificaci\u00f3 tur\u00edstica; els fonaments de la intel\u00b7lig\u00e8ncia artificial i les seues possibles aplicacions en l’\u00e0mbit tur\u00edstic; la intel\u00b7lig\u00e8ncia artificial aplicada al m\u00e0rqueting tur\u00edstic, amb ferramentes i usos pr\u00e0ctics per a la promoci\u00f3 de destins; i l’\u00fas dels quadres de comandament de l’Observatori Provincial de Mobilitat Tur\u00edstica de Val\u00e8ncia.<\/p>\n

Els continguts s’integren dins de les actuacions desenvolupades per la Smart Office de l’\u00e0rea de Turisme de la Diputaci\u00f3 per a facilitar la transfer\u00e8ncia de coneixement i acostar ferramentes de gesti\u00f3 tur\u00edstica intel\u00b7ligent als destins de la prov\u00edncia, Tot aix\u00f2 forma part del programa d’Actuacions de Cohesi\u00f3 entre Destins (ACD) del Pla de Recuperaci\u00f3, Transformaci\u00f3 i Resili\u00e8ncia, finan\u00e7at amb fons europeus Next Generation EU.<\/p>\n

Formaci\u00f3 accessible per als municipis<\/strong><\/p>\n

L’objectiu de la Diputaci\u00f3 amb esta formaci\u00f3 \u00e9s facilitar continguts breus, pr\u00e0ctics i accessibles que permeten als municipis i, especialment, a les destinacions tur\u00edstiques de la prov\u00edncia, disposar de recursos formatius sobre noves tecnologies, an\u00e0lisis d’informaci\u00f3 i ferramentes de suport a la presa de decisions.<\/p>\n

\u201cD’esta manera, reforcem el suport t\u00e8cnic a les destinacions tur\u00edstiques de la prov\u00edncia, impulsant accions de capacitaci\u00f3 que contribu\u00efxen a millorar la planificaci\u00f3 i gesti\u00f3 tur\u00edstica del territori\u201d, ha destacat el diputat.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u2022 El projecte impulsat per l’\u00e0rea de Turisme est\u00e0 compost per cinc sessions formatives centrades en refor\u00e7ar la capacitaci\u00f3 en \u00e0mbits d’intel\u00b7lig\u00e8ncia tur\u00edstica, digitalitzaci\u00f3 i Destinaci\u00f3 Tur\u00edstica Intel\u00b7ligent \u2022 El diputat de Turisme, Pedro Cuesta, destaca que \u201cestes accions contribu\u00efxen a millorar la planificaci\u00f3 i gesti\u00f3 tur\u00edstica del territori i avan\u00e7ar en la seua modernitzaci\u00f3\u201d […]<\/p>\n","protected":false},"author":4,"featured_media":146820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1952],"tags":[],"class_list":["post-146826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"acf":{"destacado":true},"yoast_head":"\nLa Diputaci\u00f3 forma al personal dels ajuntaments en intel\u00b7lig\u00e8ncia tur\u00edstica i transformaci\u00f3 digital < Valencia Turismo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turisme.dival.es\/ca\/la-diputacio-forma-al-personal-dels-ajuntaments-en-intel\u00b7ligencia-turistica-i-transformacio-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Diputaci\u00f3 forma al personal dels ajuntaments en intel\u00b7lig\u00e8ncia tur\u00edstica i transformaci\u00f3 digital < Valencia Turismo\" \/>\n<meta property=\"og:description\" content=\"\u2022 El projecte impulsat per l’\u00e0rea de Turisme est\u00e0 compost per cinc sessions formatives centrades en refor\u00e7ar la capacitaci\u00f3 en \u00e0mbits d’intel\u00b7lig\u00e8ncia tur\u00edstica, digitalitzaci\u00f3 i 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