{"id":145140,"date":"2026-03-04T11:00:57","date_gmt":"2026-03-04T11:00:57","guid":{"rendered":"https:\/\/turisme.dival.es\/?p=145140"},"modified":"2026-03-04T11:00:57","modified_gmt":"2026-03-04T11:00:57","slug":"la-diputacio-de-valencia-reforca-el-posicionament-turistic-internacional-de-la-provincia-en-la-itb-berlin-2026","status":"publish","type":"post","link":"https:\/\/turisme.dival.es\/ca\/la-diputacio-de-valencia-reforca-el-posicionament-turistic-internacional-de-la-provincia-en-la-itb-berlin-2026\/","title":{"rendered":"La Diputaci\u00f3 de Val\u00e8ncia refor\u00e7a el posicionament tur\u00edstic internacional de la prov\u00edncia en la ITB Berl\u00edn 2026"},"content":{"rendered":"
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\u2022 El diputat de Turisme, Pedro Cuesta, assistix al certamen professional, en el qual es busca potenciar \u201cel posicionament estrat\u00e8gic dels destins valencians en un dels seus principals mercats emissors\u201d<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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04\/03\/2026La Diputaci\u00f3 de Val\u00e8ncia, a trav\u00e9s de la seua marca tur\u00edstica Val\u00e8ncia Turisme, \u00e9s present un any m\u00e9s en la fira internacional de turisme ITB Berl\u00edn 2026, amb l’objectiu de \u201crefor\u00e7ar la promoci\u00f3 internacional de la prov\u00edncia i el posicionament estrat\u00e8gic dels destins valencians en un dels seus principals mercats emissors\u201d, segons ha manifestat el diputat de Turisme, Pedro Cuesta, despr\u00e9s de visitar el certamen.<\/p>\n

La corporaci\u00f3 provincial busca aix\u00ed consolidar a la prov\u00edncia com a dest\u00ed preferent per al turisme germ\u00e0nic en este certamen, exclusiu per a professionals del sector tur\u00edstic, i el fa dins de l’estand de Turisme Comunitat Valenciana, al costat dels destins de Gandia i Cullera, que refor\u00e7aran l’oferta conjunta del litoral valenci\u00e0 representada per la marca de la Diputaci\u00f3, la qual es complementar\u00e0 amb l’oferta provincial de turisme d’interior.<\/p>\n

La participaci\u00f3 institucional en la ITB Berl\u00edn 2026 s’emmarca en l’estrat\u00e8gia de promoci\u00f3 internacional posada en marxa per l’\u00e0rea de Turisme de la Diputaci\u00f3 de Val\u00e8ncia, que prioritza la coordinaci\u00f3 entre destins, la col\u00b7laboraci\u00f3 p\u00fablic-privada i la creaci\u00f3 de producte tur\u00edstic especialitzat i de qualitat.<\/p>\n

Aposta per la digitalitzaci\u00f3 i la sostenibilitat<\/strong><\/p>\n

L’espai promocional de Val\u00e8ncia Turisme en la ITB Berl\u00edn 2026 compta amb cat\u00e0legs digitals amb codis QR perqu\u00e8 els professionals assistents a la fira puguen accedir de manera digital, r\u00e0pida i directa als principals materials promocionals de la prov\u00edncia (disponibles en la web oficial\u00a0www.turisme.dival.es<\/a>), en una clara aposta per la digitalitzaci\u00f3 i sostenibilitat del material informatiu.<\/p>\n

Entre els continguts oferits destaquen els relacionats amb les opcions disponibles a la prov\u00edncia de Val\u00e8ncia per a acollir turisme MICE (d’incentius, reunions i congressos), el Dossier de Professionals i el Cat\u00e0leg d’Experi\u00e8ncies Tur\u00edstiques 2026, a m\u00e9s d’edicions monogr\u00e0fiques sobre diferents destins destacats de la prov\u00edncia i tipus de turisme d’especial inter\u00e9s per al turista alemany, com el cicloturisme, entre altres.<\/p>\n

A m\u00e9s, els t\u00e8cnics de l’\u00e0rea de Turisme de la Diputaci\u00f3 mantindran diverses reunions amb agents del sector i mitjans especialitzats durant tots els dies del certamen, amb l’objectiu de generar noves oportunitats, enfortir aliances estrat\u00e8giques i consolidar la prov\u00edncia de Val\u00e8ncia com un dest\u00ed competitiu, divers i experiencial en l’\u00e0mbit internacional.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u2022 El diputat de Turisme, Pedro Cuesta, assistix al certamen professional, en el qual es busca potenciar \u201cel posicionament estrat\u00e8gic dels destins valencians en un dels seus principals mercats emissors\u201d 04\/03\/2026La Diputaci\u00f3 de Val\u00e8ncia, a trav\u00e9s de la seua marca tur\u00edstica Val\u00e8ncia Turisme, \u00e9s present un any m\u00e9s en la fira internacional de turisme ITB […]<\/p>\n","protected":false},"author":4,"featured_media":145133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1952],"tags":[],"class_list":["post-145140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"acf":{"destacado":true},"yoast_head":"\nLa Diputaci\u00f3 de Val\u00e8ncia refor\u00e7a el posicionament tur\u00edstic internacional de la 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