{"id":127056,"date":"2021-05-04T15:06:26","date_gmt":"2021-05-04T15:06:26","guid":{"rendered":"https:\/\/turisme.dival.es\/jordi-mayor-les-politiques-basades-en-intel%c2%b7ligencia-turistica-han-resultat-claus-en-aquesta-crisi-per-a-millorar-la-competitivitat\/"},"modified":"2024-05-05T15:05:43","modified_gmt":"2024-05-05T15:05:43","slug":"jordi-mayor-les-politiques-basades-en-intel%c2%b7ligencia-turistica-han-resultat-claus-en-aquesta-crisi-per-a-millorar-la-competitivitat","status":"publish","type":"post","link":"https:\/\/turisme.dival.es\/ca\/jordi-mayor-les-politiques-basades-en-intel%c2%b7ligencia-turistica-han-resultat-claus-en-aquesta-crisi-per-a-millorar-la-competitivitat\/","title":{"rendered":"Jordi Mayor: &#8220;Les pol\u00edtiques basades en intel\u00b7lig\u00e8ncia tur\u00edstica han resultat claus en aquesta crisi per a millorar la competitivitat&#8221;"},"content":{"rendered":"<ul>\n<li style=\"text-align: justify\">El responsable de Turisme de la Diputaci\u00f3 destaca la necess\u00e0ria construcci\u00f3 de &#8220;destinacions a l&#8217;abast de tots, que servisquen per a generar economia i ocupaci\u00f3&#8221; de cara al futur, en l&#8217;obertura de les jornades Planificaci\u00f3 i Gesti\u00f3 Intel\u00b7ligent de Destinacions Tur\u00edstiques organitzades per Val\u00e8ncia Turisme<\/li>\n<\/ul>\n<p style=\"text-align: justify\">\n04\/05\/2021<br \/>\nEl diputat responsable de Turisme de la Diputaci\u00f3 de Val\u00e8ncia, Jordi Mayor, ha destacat hui que &#8220;la pand\u00e8mia ha demostrat l&#8217;encert de les politicas basades en la intel\u00b7lig\u00e8ncia tur\u00edstica de destinacions per a millorar la seua competitivitat&#8221;, a l&#8217;hora d&#8217;adaptar-se a la realitat i patir les conseq\u00fc\u00e8ncies de la crisi amb menor virul\u00e8ncia, durant l&#8217;obertura de les jornades\u00a0Planificaci\u00f3 i Gesti\u00f3 Intel\u00b7ligent de Destinacions Tur\u00edstiques\u00a0organitzades per Val\u00e8ncia Turisme.<\/p>\n<p style=\"text-align: justify\">Sobre aquest tema, ha inisistit en la necessitat de construir &#8220;destinacions tur\u00edstiques a l&#8217;abast de tots, que servisquen per a generar economia i ocupaci\u00f3, per al que es fan necess\u00e0ries aquest tipus de jornades, que es reeditaran pr\u00f2ximament donat el gran inter\u00e8s suscitat, ja que ens enriqueixen a tots&#8221;, ha explicat.<\/p>\n<p style=\"text-align: justify\">Segons Major, nom\u00e9s mitjan\u00e7ant la implementaci\u00f3 d&#8217;estrat\u00e8gies centrades en intel\u00b7lig\u00e8ncia tur\u00edstica, a partir de la captaci\u00f3 i an\u00e0lisi de dades, &#8220;construirem entre tots la destinaci\u00f3 Val\u00e8ncia com una destinaci\u00f3 amable, polivalent, desestacionalizado, sostenible i en el qual cadascun s\u00e0pia quines s\u00f3n les seues fortaleses i quines accions desenvolupar en un mercat cada vegada m\u00e9s competitiu&#8221;, per al que Val\u00e8ncia Turisme tamb\u00e9 treballa actualment en el projecte &#8220;Connecta Val\u00e8ncia&#8221; mitjan\u00e7ant el qual la Diputaci\u00f3 ha destinat 5 milions d&#8217;euros per a analitzar les dades tur\u00edstiques de tota la prov\u00edncia i oferir millors experi\u00e8ncies tur\u00edstiques.<\/p>\n<p style=\"text-align: justify\">\n<strong>Formaci\u00f3 en l\u00ednia per a gestors locals<\/strong><\/p>\n<p style=\"text-align: justify\">Val\u00e8ncia Turisme ha organitzat aquest curs de formaci\u00f3 en l\u00ednia, dirigit a t\u00e8cnics i gestors de turisme de municipis i mancomunitats de la prov\u00edncia de Val\u00e8ncia, amb l&#8217;objectiu d&#8217;abordar els coneixements de la nova gesti\u00f3 tur\u00edstica basada en el model de Destinaci\u00f3 Tur\u00edstica Intel\u00b7ligent (DTI) de la Comunitat Valenciana amb els responsables locals i supramunicipals, per a dotar-los d&#8217;eines amb les quals poder aplicar-ho al seu territori.<\/p>\n<p style=\"text-align: justify\">El curs, de car\u00e0cter gratu\u00eft, se celebrar\u00e0 en vuit sessions fins al pr\u00f2xim 30 de juny i en ell s&#8217;analitzaran aspectes espec\u00edfics relacionats amb la governan\u00e7a, la connectivitat, la innovaci\u00f3, la intel\u00b7lig\u00e8ncia, el m\u00e0rqueting online i la informaci\u00f3 tur\u00edstica, la sostenibilitat i l&#8217;accessibilitat.<\/p>\n<p style=\"text-align: justify\">L&#8217;acci\u00f3 est\u00e0 integrada en el Pla d&#8217;Actuacions 2021 de Val\u00e8ncia Turisme i compta amb la col\u00b7laboraci\u00f3 d&#8217;INVATTUR i Xarxa de Destinacions Tur\u00edstiques Intel\u00b7ligents CV, aix\u00ed com del Servei d&#8217;Inform\u00e0tica i Administraci\u00f3 Electr\u00f2nica de la Diputaci\u00f3 de Val\u00e8ncia .<\/p>\n<p style=\"text-align: justify\">El curs compta amb un total de 86 participants de municipis i mancomunitats la prov\u00edncia de Val\u00e8ncia, encara que ha despertat gran inter\u00e8s fins i tot entre gestors tur\u00edstics de Castell\u00f3 i Alacant.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El responsable de Turisme de la Diputaci\u00f3 destaca la necess\u00e0ria construcci\u00f3 de &#8220;destinacions a l&#8217;abast de tots, que servisquen per a generar economia i ocupaci\u00f3&#8221; de cara al futur, en l&#8217;obertura de les jornades Planificaci\u00f3 i Gesti\u00f3 Intel\u00b7ligent de Destinacions Tur\u00edstiques organitzades per Val\u00e8ncia Turisme 04\/05\/2021 El diputat responsable de Turisme de la Diputaci\u00f3 de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1952],"tags":[],"class_list":["post-127056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"acf":{"destacado":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jordi Mayor: &quot;Les pol\u00edtiques basades en intel\u00b7lig\u00e8ncia tur\u00edstica han resultat claus en aquesta crisi per a millorar la competitivitat&quot; 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