{"id":126929,"date":"2018-09-28T06:49:59","date_gmt":"2018-09-28T06:49:59","guid":{"rendered":"https:\/\/turisme.dival.es\/pilar-moncho-destaca-la-importancia-de-comptar-amb-dades-propies-per-a-coneixer-el-perfil-del-nou-turista-digital\/"},"modified":"2018-09-28T06:49:59","modified_gmt":"2018-09-28T06:49:59","slug":"pilar-moncho-destaca-la-importancia-de-comptar-amb-dades-propies-per-a-coneixer-el-perfil-del-nou-turista-digital","status":"publish","type":"post","link":"https:\/\/turisme.dival.es\/ca\/pilar-moncho-destaca-la-importancia-de-comptar-amb-dades-propies-per-a-coneixer-el-perfil-del-nou-turista-digital\/","title":{"rendered":"Pilar Moncho destaca la import\u00e0ncia de comptar amb dades pr\u00f2pies per a con\u00e8ixer el perfil del nou turista digital"},"content":{"rendered":"<ul>\n<li style=\"text-align: justify\">La diputada de Turisme presenta en el III for_TUR el projecte interdisciplinari \u201cConnecta Val\u00e8ncia\u201d de la Diputaci\u00f3, finan\u00e7at pel Ministeri d&#8217;Economia amb 5,7 milions d&#8217;euros<\/li>\n<\/ul>\n<p style=\"text-align: justify\">27\/09\/2018<br \/>\nEl Patronat de Turisme de Val\u00e8ncia s&#8217;ha sumat avui a la celebraci\u00f3 del Dia Internacional del Turisme amb una variada programaci\u00f3 d&#8217;activitats que ha comen\u00e7at amb la participaci\u00f3 de la diputada de Turisme de la Diputaci\u00f3 de Val\u00e8ncia, Pilar Moncho, en el III F\u00f2rum de Turisme de la Facultat d&#8217;Economia, al costat del secretari auton\u00f2mic de Turisme Comunitat Valenciana, Francesc Colomer; el deg\u00e0 de la Facultat d&#8217;Economia, Jos\u00e9 Manuel Pastor, i el gerent de la Fundaci\u00f3 Turisme Val\u00e8ncia, Antoni Bernab\u00e9.<\/p>\n<p style=\"text-align: justify\">En la seua intervenci\u00f3, Pilar Moncho ha felicitat els organitzadors de for_TUR, \u201cun espai de reflexi\u00f3 que compleix tres edicions amb la garantia d&#8217;un futur molt prometedor\u201d.<\/p>\n<p style=\"text-align: justify\">A prop\u00f2sit del lema \u201cTurisme i Transformaci\u00f3 digital\u201d, proposat enguany per l&#8217;OMT per a celebrar la jornada internacional del turisme, la diputada Pilar Moncho ha anunciat la inversi\u00f3 de 5,7 milions d&#8217;euros per al territori valenci\u00e0, aconseguida gr\u00e0cies al treball col\u00b7laboratiu i interdisciplinari per a posar en marxa el projecte \u201cConnecta Val\u00e8ncia\u201d.<\/p>\n<p style=\"text-align: justify\">Aquest projecte de la Diputaci\u00f3 de Val\u00e8ncia, consignat en 5.690.000 euros, \u00e9s un dels 24 beneficiaris de la convocat\u00f2ria estatal \u201cDestinacions Tur\u00edstiques Intel\u00b7ligents\u201d de Red.es. El programa est\u00e0 dissenyat per un equip t\u00e8cnic interdisciplinari de les \u00e0rees de Modernitzaci\u00f3, Turisme i Medi Ambient de la Diputaci\u00f3 per a optimitzar la gesti\u00f3 tur\u00edstica i mediambiental i fer de les comarques valencianes un \u201cTerritori Intel\u00b7ligent i Sostenible\u201d.<\/p>\n<p style=\"text-align: justify\">\u201cLes dades s\u00f3n una font d&#8217;informaci\u00f3 vital perqu\u00e8 permeten la independ\u00e8ncia respecte de les grans corporacions del Big Data i, a m\u00e9s, ofereixen una visi\u00f3 general del nou model del turisme\u201d, ha assegurat Moncho.<\/p>\n<p style=\"text-align: justify\">Segons la diputada, \u201c\u00e9s una inversi\u00f3 molt potent que ens permetr\u00e0 comptar amb dades pr\u00f2pies i en temps real sobre perfils, gustos i decisions dels nostres visitants\u201d.<\/p>\n<p style=\"text-align: justify\">\u201cSabem que el turisme est\u00e0 canviant, el model ja no \u00e9s el de sol i platja, l&#8217;allotjament tamb\u00e9 canvia, per\u00f2 necessitem dades per a adaptar les noves ofertes tur\u00edstiques als gustos dels ciutadans\u201d, ha assegurat la m\u00e0xima responsable de Turisme de la Diputaci\u00f3.<\/p>\n<p style=\"text-align: justify\"><strong>Geocatching i punt de lectura per al #Turista Digital<\/strong><\/p>\n<p style=\"text-align: justify\">El programa d&#8217;activitats de Val\u00e8ncia Turisme per a celebrar el Dia Internacional del Turisme s&#8217;ha completat amb diverses experi\u00e8ncies en el territori valenci\u00e0, amb l&#8217;edici\u00f3 d&#8217;un punt de lectura, editat digitalment en valenci\u00e0, castell\u00e0 i angl\u00e8s, amb suggeriments i propostes per a ser un #TuristaDigital, aix\u00ed com un divertidad activitat de geocatching en el cap-i-casal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La diputada de Turisme presenta en el III for_TUR el projecte interdisciplinari \u201cConnecta Val\u00e8ncia\u201d de la Diputaci\u00f3, finan\u00e7at pel Ministeri d&#8217;Economia amb 5,7 milions d&#8217;euros 27\/09\/2018 El Patronat de Turisme de Val\u00e8ncia s&#8217;ha sumat avui a la celebraci\u00f3 del Dia Internacional del Turisme amb una variada programaci\u00f3 d&#8217;activitats que ha comen\u00e7at amb la participaci\u00f3 de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1952],"tags":[],"class_list":["post-126929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"acf":{"destacado":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pilar Moncho destaca la import\u00e0ncia de comptar amb dades pr\u00f2pies per a con\u00e8ixer el perfil del nou turista digital &#060; Valencia Turismo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turisme.dival.es\/ca\/pilar-moncho-destaca-la-importancia-de-comptar-amb-dades-propies-per-a-coneixer-el-perfil-del-nou-turista-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pilar Moncho destaca la import\u00e0ncia de comptar amb dades pr\u00f2pies per a con\u00e8ixer el perfil del nou turista digital &#060; Valencia Turismo\" \/>\n<meta property=\"og:description\" content=\"La diputada de Turisme presenta en el III for_TUR el projecte interdisciplinari \u201cConnecta Val\u00e8ncia\u201d de la Diputaci\u00f3, finan\u00e7at pel Ministeri d&#8217;Economia amb 5,7 milions d&#8217;euros 27\/09\/2018 El Patronat de Turisme de Val\u00e8ncia s&#8217;ha sumat avui a la celebraci\u00f3 del Dia Internacional del Turisme amb una variada programaci\u00f3 d&#8217;activitats que ha comen\u00e7at amb la participaci\u00f3 de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/turisme.dival.es\/ca\/pilar-moncho-destaca-la-importancia-de-comptar-amb-dades-propies-per-a-coneixer-el-perfil-del-nou-turista-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Valencia Turismo\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-28T06:49:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/turisme.dival.es\/wp-content\/uploads\/2021\/09\/1-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Val\u00e8ncia Turisme\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Val\u00e8ncia Turisme\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/turisme.dival.es\/ca\/pilar-moncho-destaca-la-importancia-de-comptar-amb-dades-propies-per-a-coneixer-el-perfil-del-nou-turista-digital\/\",\"url\":\"https:\/\/turisme.dival.es\/ca\/pilar-moncho-destaca-la-importancia-de-comptar-amb-dades-propies-per-a-coneixer-el-perfil-del-nou-turista-digital\/\",\"name\":\"Pilar Moncho destaca la import\u00e0ncia de comptar amb dades pr\u00f2pies per a con\u00e8ixer el perfil del nou turista digital &#060; 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