{"id":126850,"date":"2017-10-27T11:48:48","date_gmt":"2017-10-27T11:48:48","guid":{"rendered":"https:\/\/turisme.dival.es\/valencia-turisme-i-livam-inicien-un-programa-formatiu-pioner-per-a-combatre-lestacionalitat-turistica\/"},"modified":"2024-05-05T15:03:16","modified_gmt":"2024-05-05T15:03:16","slug":"valencia-turisme-i-livam-inicien-un-programa-formatiu-pioner-per-a-combatre-lestacionalitat-turistica","status":"publish","type":"post","link":"https:\/\/turisme.dival.es\/ca\/valencia-turisme-i-livam-inicien-un-programa-formatiu-pioner-per-a-combatre-lestacionalitat-turistica\/","title":{"rendered":"Val\u00e8ncia Turisme i l’IVAM inicien un programa formatiu pioner per a combatre l’estacionalitat tur\u00edstica"},"content":{"rendered":"

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  • L\u2019Art del Turisme \u00e9s el primer taller formatiu que atorga eines b\u00e0siques per a emprendre un producte cultural amb finalitats tur\u00edstiques i materialitza el protocol de col\u00b7laboraci\u00f3 subscrit al juny per Pilar Moncho i el director de l’IVAM<\/li>\n<\/ul>\n<\/div>\n<\/div>\n
    <\/div>\n
    27\/10\/2017<\/span><\/div>\n
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    \u201cL\u2019Art del Turisme\u201d abandona la seua condici\u00f3 de projecte per a materialitzar-se durant aquests dies a Val\u00e8ncia com el primer taller formatiu, impulsat pel Patronat de Turisme de Val\u00e8ncia i l’IVAM, que atorga eines b\u00e0siques per a emprendre un producte cultural amb finalitats tur\u00edstiques.<\/p>\n

    Fins al pr\u00f2xim 31 d’octubre, 15 professionals vinculats a la cultura i a l’art assisteixen en l’IVAM al taller \u201cL’art del turisme. Entorn. Empreneduria. Producte\u201d que ofereix eines per a generar i emprendre nous productes culturals.<\/p>\n

    Aquest programa pioner materialitza el protocol de col\u00b7laboraci\u00f3 subscrit al juny per la vicepresidenta del Patronat de Turisme, Pilar Moncho, i el director de l’IVAM, Jos\u00e9 Miguel G. Cort\u00e9s, per a impulsar la creaci\u00f3 i el disseny de nous productes tur\u00edstics vinculats a l’art i la cultura \u201camb els quals combatre l’estacionalitat tur\u00edstica amb qualitat, efici\u00e8ncia i efic\u00e0cia\u201d, va assenyalar Pilar Moncho.<\/p>\n

    \u201cL\u2019Art del Turisme\u201d t\u00e9 una durada de cinc jornades impartides pels consultors de Pax#, Pau Pitarch de Dalmases i Pablo Urani Higgimbotton, experts en assessorament integral per al desenvolupament, millora i creixement del sector tur\u00edstic a nivell global.<\/p>\n

    Al llarg de les sessions formatives, els experts mostren com identificar i analitzar l’entorn actual de Val\u00e8ncia i el seu territori per a poder emprendre i desenvolupar un producte tur\u00edstic s\u00f2lid i real.<\/p>\n

    Identitats genu\u00efnes i experi\u00e8ncies tur\u00edstiques<\/strong><\/p>\n

    Tal com destaca Pau Pitarch, \u201cVal\u00e8ncia ha de parlar el llenguatge que el turista demanda i eixir al mercat tur\u00edstic global amb experi\u00e8ncies singulars i factors identitaris \u00fanics, uns factors que a voltes s\u00f3n intangibles com la seua qualitat de vida mediterr\u00e0nia, el seu ritme\u201d.<\/p>\n

    Aquestes jornades permetran adquirir i compartir nous coneixements sobre el mercat actual de dos sectors en auge, turisme i cultura, amb l\u2019objectiu de dissenyar nous productes que consoliden la competitivitat del territori valenci\u00e0 com a destinaci\u00f3 tur\u00edstica diferent i d’excel\u00b7l\u00e8ncia.<\/p>\n

    A m\u00e9s, L’Art del turisme s’emmarca dins d’una nova estrat\u00e8gia que tracta d’obrir la programaci\u00f3 de l’IVAM i en definitiva, de la cultura a un p\u00fablic m\u00e9s extens, per\u00f2 no per a\u00e7\u00f2 menys exigent. D’aquesta manera, es creen noves vies de comercialitzaci\u00f3 tant tur\u00edstica com cultural per a un turisme nacional i internacional que demanda experi\u00e8ncies diferents i que Val\u00e8ncia \u00e9s capa\u00e7 d’oferir.<\/p>\n

    Obrir el turisme a l’art<\/strong><\/p>\n

    \u201cL\u2019Art del Turisme\u201d \u00e9s una experi\u00e8ncia pilot que persegueix convertir-se en el canal de transfer\u00e8ncia necessari per a unir el sector del turisme amb l’\u00e0mbit de la cultura en general i de la creaci\u00f3 pl\u00e0stica en particular, mitjan\u00e7ant accions formatives tur\u00edstiques destinades a especialistes en art.<\/p>\n

    La col\u00b7laboraci\u00f3 entre turisme i art comen\u00e7a amb l’IVAM \u201cperqu\u00e8 \u00e9s un dels referents art\u00edstics de major projecci\u00f3 nacional i internacional\u201d, va explicar Pilar Moncho, qui va assegurar que l’experi\u00e8ncia pot traslladar-se a altres centres art\u00edstics valencians i cr\u00e9ixer en l’\u00e0mbit de la divulgaci\u00f3.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    L\u2019Art del Turisme \u00e9s el primer taller formatiu que atorga eines b\u00e0siques per a emprendre un producte cultural amb finalitats tur\u00edstiques i materialitza el protocol de col\u00b7laboraci\u00f3 subscrit al juny per Pilar Moncho i el director de l’IVAM 27\/10\/2017 \u201cL\u2019Art del Turisme\u201d abandona la seua condici\u00f3 de projecte per a materialitzar-se durant aquests dies a […]<\/p>\n","protected":false},"author":1,"featured_media":37946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1952],"tags":[],"class_list":["post-126850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"acf":{"destacado":false},"yoast_head":"\nVal\u00e8ncia Turisme i l'IVAM inicien un programa formatiu pioner per a combatre l'estacionalitat tur\u00edstica < Valencia Turismo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turisme.dival.es\/ca\/valencia-turisme-i-livam-inicien-un-programa-formatiu-pioner-per-a-combatre-lestacionalitat-turistica\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Val\u00e8ncia Turisme i l'IVAM inicien un programa formatiu pioner per a combatre l'estacionalitat tur\u00edstica < Valencia Turismo\" \/>\n<meta property=\"og:description\" content=\"L\u2019Art del Turisme \u00e9s el primer taller formatiu que atorga eines b\u00e0siques per a emprendre un producte cultural amb finalitats tur\u00edstiques i materialitza el protocol de col\u00b7laboraci\u00f3 subscrit al juny per Pilar Moncho i el director de l’IVAM 27\/10\/2017 \u201cL\u2019Art del Turisme\u201d abandona la seua 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