{"id":126808,"date":"2017-06-01T11:57:23","date_gmt":"2017-06-01T11:57:23","guid":{"rendered":"https:\/\/turisme.dival.es\/valencia-turisme-i-livam-inicien-la-seua-col%c2%b7laboracio-per-a-promoure-nous-productes-culturals-turistics\/"},"modified":"2017-06-01T11:57:23","modified_gmt":"2017-06-01T11:57:23","slug":"valencia-turisme-i-livam-inicien-la-seua-col%c2%b7laboracio-per-a-promoure-nous-productes-culturals-turistics","status":"publish","type":"post","link":"https:\/\/turisme.dival.es\/ca\/valencia-turisme-i-livam-inicien-la-seua-col%c2%b7laboracio-per-a-promoure-nous-productes-culturals-turistics\/","title":{"rendered":"Val\u00e8ncia Turisme i l&#8217;IVAM inicien la seua col\u00b7laboraci\u00f3 per a promoure nous productes culturals tur\u00edstics"},"content":{"rendered":"<ul>\n<li>Pilar Moncho, vicepresidenta del Patronat i diputada de Turisme, i el director de l&#8217;IVAM, signen el protocol de col\u00b7laboraci\u00f3 per a engegar el nou projecte tur\u00edstic valenci\u00e0 \u201cL\u2019Art del Turisme\u201d<\/li>\n<li>P.Moncho: \u201cL&#8217;art i la cultura valencians s\u00f3n aliats excel\u00b7lents per a combatre l&#8217;estacionalidad tur\u00edstica amb noves propostes de qualitat\u201d<\/li>\n<li>J.M Cort\u00e9s: \u201c\u00c9s molt important que el sector tur\u00edstic de la Comunitat conega a fons l&#8217;oferta de l&#8217;IVAM i que incloguen al museu en els programes dirigits al turisme nacional i internacional\u201d<\/li>\n<\/ul>\n<p>01\/juny\/2017.- La vicepresidenta del Patronat de Turisme de Val\u00e8ncia, Pilar Moncho, i el director de l&#8217;IVAM, Jos\u00e9 Miguel G. Cort\u00e9s, han subscrit avui un protocol de col\u00b7laboraci\u00f3 per a engegar \u201cL\u2019Art del Turisme\u201d, un projecte pioner que uneix cultura i turisme en el territori valenci\u00e0.<\/p>\n<p>L&#8217;acord rubricat aquest mat\u00ed en el centre d&#8217;art contemporani valenci\u00e0 regula el marc de relacions entre ambdues entitats per a impulsar la creaci\u00f3 i el disseny de nous productes tur\u00edstics vinculats a l&#8217;art modern \u201camb els quals combatre l&#8217;estacionalitat tur\u00edstica amb qualitat, efici\u00e8ncia i efic\u00e0cia\u201d, ha assenyalat Pilar Moncho.<\/p>\n<p>Jos\u00e9 Miguel G. Cort\u00e9s ha destacat que considera \u201cmolt important que el sector tur\u00edstic de la Comunitat: guies, ag\u00e8ncies, etc. coneguen a fons tot el que ofereix l&#8217;IVAM perqu\u00e8 puguen incloure al museu valenci\u00e0 en els seus programes per al turisme nacional i internacional\u201d<\/p>\n<p><strong>Obrir l&#8217;art a nous p\u00fablics<\/strong><\/p>\n<p>\u201cL\u2019Art del Turisme\u201d s&#8217;emmarca dins de la nova estrat\u00e8gia iniciada per l&#8217;IVAM per a obrir la seua programaci\u00f3 a un p\u00fablic m\u00e9s extens, per\u00f2 no per a\u00e7\u00f2 menys exigent. Una de les claus de la programaci\u00f3 de 2017 \u00e9s posar en valor l&#8217;extensa col\u00b7lecci\u00f3 del museu posant el focus en un moment hist\u00f2ric i un estil molt concrets, \u00e9s el cas de l&#8217;exposici\u00f3 \u201cL&#8217;eclosi\u00f3 de l&#8217;abstracci\u00f3\u201d que s&#8217;inaugurar\u00e0 el pr\u00f2xim 21 de juliol.<\/p>\n<p>Partint d&#8217;aquestes premisses, Val\u00e8ncia Turisme i l&#8217;IVAM organitzaran un programa de formaci\u00f3 per a professionals de l&#8217;art que generar\u00e0 propostes de producci\u00f3 tur\u00edstica sobre aquest tema. Els nous productes tur\u00edstics permetran establir canals de comercialitzaci\u00f3 amb els agents de turisme de Val\u00e8ncia (ag\u00e8ncies, transport, guies tur\u00edstics).<\/p>\n<p><strong>Obrir el turisme a l&#8217;art<\/strong><\/p>\n<p>\u201cL\u2019Art del Turisme\u201d \u00e9s una experi\u00e8ncia pilot que persegueix convertir-se en el canal de transfer\u00e8ncia necessari per a unir el sector del turisme amb l&#8217;\u00e0mbit de la cultura en general i de la creaci\u00f3 pl\u00e0stica en particular, mitjan\u00e7ant accions formatives tur\u00edstiques destinades a especialistes en art.<\/p>\n<p>\u201cLa divulgaci\u00f3 \u00e9s essencial per a atraure l&#8217;inter\u00e9s dels visitants\u201d, assegura Pilar Moncho. Per a\u00e7\u00f2, el programa formatiu \u201cvol provocar eixa transfer\u00e8ncia de coneixement entre tots dos sectors, cultura i turisme, l&#8217;\u00faltim beneficiari del qual \u00e9s la competitivitat del territori valenci\u00e0 com a destinaci\u00f3 tur\u00edstica excel\u00b7lent\u201d, destaca Pilar Moncho.<\/p>\n<p>Segons la m\u00e0xima responsable de l&#8217;\u00c0rea de Turisme de la Diputaci\u00f3 de Val\u00e8ncia \u201cdes de Val\u00e8ncia Turisme estem conven\u00e7uts que la pot\u00e8ncia de la programaci\u00f3 expositiva i cultural dels centres valencians \u00e9s un reclam excel\u00b7lent per a configurar una oferta tur\u00edstica s\u00f2lida, peri\u00f2dica i permanent\u201d.<\/p>\n<p>\u201cLes exposicions de l&#8217;IVAM tenen un nivell i una qualitat que estan a l&#8217;altura d&#8217;altres museus d&#8217;art contemporani de qualsevol capital europea, per la qual cosa hem de donar-les a con\u00e9ixer als turistes de tot el m\u00f3n que visiten la ciutat de Val\u00e8ncia\u201d, ha subratllat el director del museu.<\/p>\n<p>La col\u00b7laboraci\u00f3 entre turisme i art comen\u00e7a amb l&#8217;IVAM \u201cperqu\u00e8 \u00e9s un dels referents art\u00edstics de major projecci\u00f3 nacional i internacional\u201d, assenyala Pilar Moncho, qui ha assegurat que l&#8217;experi\u00e8ncia pot traslladar-se a altres centres art\u00edstics valencians i cr\u00e9ixer en l&#8217;\u00e0mbit de la divulgaci\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pilar Moncho, vicepresidenta del Patronat i diputada de Turisme, i el director de l&#8217;IVAM, signen el protocol de col\u00b7laboraci\u00f3 per a engegar el nou projecte tur\u00edstic valenci\u00e0 \u201cL\u2019Art del Turisme\u201d P.Moncho: \u201cL&#8217;art i la cultura valencians s\u00f3n aliats excel\u00b7lents per a combatre l&#8217;estacionalidad tur\u00edstica amb noves propostes de qualitat\u201d J.M Cort\u00e9s: \u201c\u00c9s molt important que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1952],"tags":[],"class_list":["post-126808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"acf":{"destacado":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Val\u00e8ncia Turisme i l&#039;IVAM inicien la seua col\u00b7laboraci\u00f3 per a promoure nous productes culturals tur\u00edstics &#060; 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