{"id":126603,"date":"2016-01-12T09:30:13","date_gmt":"2016-01-12T09:30:13","guid":{"rendered":"https:\/\/turisme.dival.es\/valencia-turisme-nova-marca-turistica-de-la-provincia\/"},"modified":"2024-05-05T15:00:30","modified_gmt":"2024-05-05T15:00:30","slug":"valencia-turisme-nova-marca-turistica-de-la-provincia","status":"publish","type":"post","link":"https:\/\/turisme.dival.es\/ca\/valencia-turisme-nova-marca-turistica-de-la-provincia\/","title":{"rendered":"Val\u00e8ncia Turisme, nova marca tur\u00edstica de la prov\u00edncia"},"content":{"rendered":"
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Maria Josep Amig\u00f3: \u201caquest canvi \u00e9s la plasmaci\u00f3 d’una nova manera de fer les coses\u201d<\/p>\n

Diputada de Turisme, Moncho: \u201cla marca identifica el nostre territori, recupera la singularitat i incrementa el valor dels nostres productes\u201d<\/p>\n<\/div>\n<\/div>\n

<\/div>\n
08\/01\/2016<\/span><\/div>\n
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La vicepresidenta de la Diputaci\u00f3 de Val\u00e8ncia, Maria Josep Amig\u00f3, i la diputada de Turisme, Pilar Moncho, han presentat aquest mat\u00ed en el Muvim, la nova marca tur\u00edstica de la prov\u00edncia.<\/p>\n

Amig\u00f3 ha destacat en el transcurs de l’acte que no es tracta nom\u00e9s d’un canvi d’imatge \u201ces tracta de la plasmaci\u00f3 d’una nova manera de fer les coses. En les institucions, en la Diputaci\u00f3, en turisme. Moltes coses estan canviant, i molt profundament\u201d.<\/p>\n

La vicepresidenta ha ressaltat que \u201caquesta presentaci\u00f3 \u00e9s l\u2019inici de tot un seguit d’accions que estem preparant, d’acord amb els nostres objectius de recollir les demandes del sector i resoldre els problemes que des del nostre \u00e0mbit de govern es poden realitzar i sempre en col\u2022laboraci\u00f3 amb les institucions i administracions municipals\u201d.<\/p>\n

\u201cLa nova marca ens permetr\u00e0 oferir una imatge m\u00e9s potent i singular i ens ajudar\u00e0 en el posicionament del nostre producte tur\u00edstic en els mercats estatals i internacionals\u201d, ha finalitzat Maria Josep Amig\u00f3.<\/p>\n

Per la seua banda Moncho ha explicat \u201cla marca utilitzada fins ara generava confusi\u00f3 i era necessari modificar-la. La nova marca identifica el nostre territori, recupera la nostra singularitat front a la resta del m\u00f3n i incrementa el valor dels nostres productes\u201d.<\/p>\n

\u201cVal\u00e8ncia ha de ser la marca perqu\u00e8 \u00e9s f\u00e0cilment referenciable en el territori i aglutinadora d’afinitats. Val\u00e8ncia ens permet sumar-nos al factor auton\u00f2mic i al potencial de la ciutat i Val\u00e8ncia genera conflu\u00e8ncia, mant\u00e9 la unitat d’esfor\u00e7os i provoca la identitat\u201d, ha afegit la diputada.<\/p>\n

Segons Pilar Moncho \u201cel nostre prop\u00f2sit per a aquesta legislatura \u00e9s provocar la millora en la capacitat d’acollida al client i la generaci\u00f3 d’una major coher\u00e8ncia en l’oferta, fent el nostre territori es posicione dins dels mercats tur\u00edstics\u201d.<\/p>\n

L’acte, presentat pel gerent del Patronat, Pau P\u00e9rez, tamb\u00e9 ha comptat amb la pres\u00e8ncia del vicepresident 2\u00ba, Toni Gaspar, dels diputats Xavier Rius, Emili Altur, Josep Bort, Ivan Mart\u00ed, Mari Carmen Contelles, Francisco Miguel Izquierdo, Javier Berasaluce, Guillermo Barber, Beatriz Sim\u00f3n, M\u00aa Carmen Peris, el regidor de Turisme de l’Ajuntament de Val\u00e8ncia, Joan Calabuig, el president de C\u00e1mara Valencia, Jos\u00e9 Vicente Morata, representants de l\u2019Ag\u00e8ncia Valenciana del Turisme i del sector empresarial i alcaldes i regidors dels municipis tur\u00edstics valencians.<\/p>\n

*Val\u00e8ncia Turisme<\/strong><\/p>\n

El Patronat Provincial de Turisme s’ha marcat com a objectiu millorar la visualitzaci\u00f3 dels municipis valencians dins del mercat nacional i internacional i augmentar el seu posicionament com a destinaci\u00f3 tur\u00edstica.<\/p>\n

Per a a\u00e7\u00f2, la modificaci\u00f3 de la marca \u00e9s necess\u00e0ria i aix\u00ed definir amb precisi\u00f3 la identitat del territori.<\/p>\n

La nova marca tur\u00edstica \u201c*Val\u00e8ncia Turisme\u201d, dissenyada per D\u00eddac Ballester, est\u00e0 directament relacionada amb el territori i s’identifica amb la ciutat de Val\u00e8ncia i les comarques que l’envolten.<\/p>\n

\u201cVal\u00e8ncia\u201d \u00e9s fonamental en la marca perqu\u00e8 aglutina afinitats i potencia la ciutat.<\/p>\n

La imatge gr\u00e0fica de la marca recorda el mapa de la prov\u00edncia de Val\u00e8ncia sense oblidar al Rac\u00f3 d’Adem\u00fas amb una composici\u00f3 c\u00e0lida i amable.<\/p>\n

En la marca es pot canviar \u201cTurisme\u201d per altres conceptes sense perdre la identitat visual i aix\u00ed, usar com a eixos principals de la marca tur\u00edstica \u201cPatrimoni\u201d, \u201cGastronomia\u201d, \u201cTurisme Actiu\u201d, \u201cMediterrani\u201d, Ecologia\u201d i \u201cTradicions\u201d. A m\u00e9s, es podran utilitzar els noms de municipis i comarques per a situar un lloc determinat.<\/p>\n

En el transcurs de l’acte tamb\u00e9 s’ha mostrat el v\u00eddeo promocional de l’oferta tur\u00edstica de la prov\u00edncia de Val\u00e8ncia que convida a con\u00e8ixer i gaudir de totes les possibilitats tur\u00edstiques que ofereix \u201c*Val\u00e8ncia Turisme\u201d.<\/p>\n

El v\u00eddeo t\u00e9 com a protagonista a Iris Lezcano, una amfitriona que presenta totes les localitzacions i convida a sentir i provar la prov\u00edncia de Val\u00e8ncia, una destinaci\u00f3 de pel\u2022l\u00edcula.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Maria Josep Amig\u00f3: \u201caquest canvi \u00e9s la plasmaci\u00f3 d’una nova manera de fer les coses\u201d Diputada de Turisme, Moncho: \u201cla marca identifica el nostre territori, recupera la singularitat i incrementa el valor dels nostres productes\u201d 08\/01\/2016 La vicepresidenta de la Diputaci\u00f3 de Val\u00e8ncia, Maria Josep Amig\u00f3, i la diputada de Turisme, Pilar Moncho, han presentat […]<\/p>\n","protected":false},"author":1,"featured_media":38581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1952],"tags":[],"class_list":["post-126603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"acf":{"destacado":false},"yoast_head":"\nVal\u00e8ncia Turisme, nova marca tur\u00edstica de la prov\u00edncia < Valencia Turismo<\/title>\n<meta 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